This is not an achievement that can be acomplished by most people, being featured at arguably the most important billboard in the world is something that just a couple years ago, seemed completely impossible for underground techno artists... The evolution of advertising in the late 20th and early 21st centuries has had an impact on the way that music genres like techno have become more mainstream. As advertising became more sophisticated, companies started to realize that music could be an effective way to promote their products. Techno music, with its pulsating beats and futuristic sound, was seen as a good…
