Deborah De Luca @ Times Square

Deborah De Luca @ Times Square

This is not an achievement that can be acomplished by most people, being featured at arguably the most important billboard in the world is something that just a couple years ago, seemed completely impossible for underground techno artists...

The evolution of advertising in the late 20th and early 21st centuries has had an impact on the way that music genres like techno have become more mainstream. As advertising became more sophisticated, companies started to realize that music could be an effective way to promote their products.

Techno music, with its pulsating beats and futuristic sound, was seen as a good fit for advertising campaigns that wanted to project a modern and edgy image. This led to an increase in the use of techno music in advertising, which in turn helped to raise the profile of the genre.

As techno music became more popular in the mainstream, it started to lose some of its underground and countercultural associations. This was partly because the music was being used to promote products and services that were themselves part of the mainstream, and partly because the music was becoming more accessible through digital distribution and online platforms.

However, it's worth noting that not all techno fans are happy with the way that the genre has become more commercialized. Some argue that the use of techno music in advertising has led to a watering-down of the music's original spirit and that the genre's true roots lie in the underground party scene, rather than in the mainstream world of advertising and corporate branding.

In this case, you can see how the superstar Deborah is making a big statement to what techno represents nowadays. Techno is on the peak of the world, without any brands or products promoting their interests.