The electronic music industry, specifically the techno scene, has undergone significant changes in the past two decades. The early 2000s saw the rise of big-name DJs such as Carl Cox, Jeff Mills, and Dave Clarke, who helped to popularize techno music and establish it as a mainstream genre. These DJs regularly played at large-scale events such as techno festivals and were known for their hard-hitting, fast-paced sets and their use of cutting-edge technology. As the decade progressed, the techno scene began to diversify, with new sub-genres such as minimal techno and tech-house emerging. DJs such as Richie Hawtin, Ricardo Villalobos…
All posts in Analog Agency
How to build a brand in the competitive music industry l Step by Step
Developing a unique brand in the music industry can be a challenging task, but it is also essential for gaining recognition and standing out in a crowded market. Here are some steps you can take to develop a unique brand as a DJ or musician: Define your target audience: Understanding the demographics and psychographics of your target audience is key to developing a unique brand. This includes factors such as age, gender, income level, location, and music preferences. By understanding your target audience, you can tailor your branding and marketing efforts to appeal to them. For example, if your target…
12 Tips on how to grow your career as a DJ/ Producer
As an international booking agency, we at Analog are always looking for new rising talents to be the new stars on the industry. Here are 12 tips on how to elevate and stand out in this very competitive world. Develop your skills and knowledge of music production and DJing. This includes learning new software and techniques, as well as staying up-to-date with industry trends. Build a strong online presence by creating a professional website and social media accounts. Use these platforms to promote your music, events, and brand. Network with other DJs and industry professionals. Attend music conferences and events,…
Introducing Ida Engberg
To start this 2023, we're excited for a big one, introducing Ida Engberg to Analog Agency roster for worldwide representation. We would like to tell you a bit about who she is and what have been some of her most important acomplishments. Ida Engberg is a Swedish DJ and producer who has had a successful career in the electronic dance music (EDM) industry. She began DJing in the late 1990s and has since played at clubs and festivals all over the world, including Tomorrowland, Creamfields, and Electric Zoo. Engberg got her start in the music industry by working at a…
Analog family wishes everyone a Happy New Year!
As the new year begins, we at Analog Agency want to take a moment to express our heartfelt gratitude to all of our clients and artists in the electronic music community. Your support and partnership have been invaluable to us, and we are deeply grateful for the opportunity to work with each and every one of you. From the DJs and producers who have graced our stages, to the venues and promoters who have trusted us to bring their events to life, we are so thankful for your partnership and for the memories we have created together. The world of…
Introducing Hozho to Analog Spain.
It's not everyday that we get one like Hozho.... A portuguese DJ/ Producer characterized by his own musical genre creation ' Melodark '. This unique sound combines harmonious melodies in the middle of darkness, with influences of minimal techno. Joel (Hozho) makes melodious what appears to be tenebrous, the calm during the storm, the ying and yang. He wears a mask similar to what the plague doctors used to wear back in the 16th - 17th centuries. These doctors had a mixed reputation, from one side, they we're doctors, so they we're in charge of curing the diseased regardless of…
Non-Stop with Andrea Oliva
Swiss iconic producer / selector Andrea Oliva is back with a brand-new release on an exciting new concept. Andrea Oliva vs Ridney - The Inside through one of the biggest independent labels in electronic music, Armada Music. 'The Inside' is a dance-floor focused cut, filled with energy through a fat bass-line and highly explosive persuasions, accompanied by an old-school house vocal completing an absolute smasher for big crowds and underground clubs. Find here the link for full EP including two remixes by Ridney & Richard Earnshaw. https://open.spotify.com/album/1qu4VgY15fuhhdY2HOzeek?si=PQhbEyVpSKKacXNQt4X6Cw…
Legendary Record by Sasha
Whenever anyone talks about Sasha, one of the first things that comes up is his incredible ability to tap into the human experience and create a journey through his live performances. This is not the only way Sasha is able to take you through an auditory voyage. I'm sure you've definitely heard of Depeche Mode; English electronic rock band with hit songs like 'Personal Jesus' or 'Enjoy the Silence ', and Alexander Paul Coe, (known professionally as Sasha) did what very few dare to do, remix one of their biggest records ever. This is a tricky situation, because remixes on…